http://www.jeffcarnahan.com/blog/2007/08/08/in-game-ads-really-work/ Fri, 21 Nov 2008 07:25:16 +0000 http://wordpress.org/?v=2.3.3 http://www.jeffcarnahan.com/blog/2007/08/08/in-game-ads-really-work/#comment-9 Will Watch Ads For Free Games - GigaOM Thu, 07 Feb 2008 02:01:23 +0000 http://www.jeffcarnahan.com/blog/2007/08/08/in-game-ads-really-work/#comment-9 [...] to now, most studies on the effectiveness of in-game advertising have focused on vaguer metrics like brand awareness and recall, so getting hard numbers on more concrete consumer behavior is a big step. Unsurprisingly, the [...] […] to now, most studies on the effectiveness of in-game advertising have focused on vaguer metrics like brand awareness and recall, so getting hard numbers on more concrete consumer behavior is a big step. Unsurprisingly, the […]

]]> http://www.jeffcarnahan.com/blog/2007/08/08/in-game-ads-really-work/#comment-8 In-Game Ads Really Work at Imagination+Innovation where marketing & interactive entertainment collide. Wed, 08 Aug 2007 16:31:48 +0000 http://www.jeffcarnahan.com/blog/2007/08/08/in-game-ads-really-work/#comment-8 [...] Carnahan, who works at Massive, has a great  post on a new study his company released about in-game [...] […] Carnahan, who works at Massive, has a great  post on a new study his company released about in-game […]

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