http://www.jeffcarnahan.com/blog Fri, 21 Nov 2008 06:16:31 +0000 http://wordpress.org/?v=2.3.3 http://www.jeffcarnahan.com/blog/2006/02/16/oscar-time-best-actor/#comment-10 Random Noise | Oscar Time: Best Actor in a Supporting Role Tue, 19 Feb 2008 07:02:07 +0000 http://www.jeffcarnahan.com/blog/2006/02/16/oscar-time-best-actor/#comment-10 [...] Talented Mr. Ripley, Love Liza, and especially Capote (where he won the Oscar for Best Actor, as I predicted two years ago). I’m not sure who I would cast for this role, but it would not have been Philip. It’s [...] […] Talented Mr. Ripley, Love Liza, and especially Capote (where he won the Oscar for Best Actor, as I predicted two years ago). I’m not sure who I would cast for this role, but it would not have been Philip. It’s […]

]]> http://www.jeffcarnahan.com/blog/2007/08/08/in-game-ads-really-work/#comment-9 Will Watch Ads For Free Games - GigaOM Thu, 07 Feb 2008 02:01:23 +0000 http://www.jeffcarnahan.com/blog/2007/08/08/in-game-ads-really-work/#comment-9 [...] to now, most studies on the effectiveness of in-game advertising have focused on vaguer metrics like brand awareness and recall, so getting hard numbers on more concrete consumer behavior is a big step. Unsurprisingly, the [...] […] to now, most studies on the effectiveness of in-game advertising have focused on vaguer metrics like brand awareness and recall, so getting hard numbers on more concrete consumer behavior is a big step. Unsurprisingly, the […]

]]> http://www.jeffcarnahan.com/blog/2007/08/08/in-game-ads-really-work/#comment-8 In-Game Ads Really Work at Imagination+Innovation where marketing & interactive entertainment collide. Wed, 08 Aug 2007 16:31:48 +0000 http://www.jeffcarnahan.com/blog/2007/08/08/in-game-ads-really-work/#comment-8 [...] Carnahan, who works at Massive, has a great  post on a new study his company released about in-game [...] […] Carnahan, who works at Massive, has a great  post on a new study his company released about in-game […]

]]> http://www.jeffcarnahan.com/blog/2007/07/29/nielsen-gameplay-metrics-out/#comment-7 In Game Ads Blog » Blog Archive » In-Game Ads Really Work Wed, 08 Aug 2007 16:04:10 +0000 http://www.jeffcarnahan.com/blog/2007/07/29/nielsen-gameplay-metrics-out/#comment-7 [...] Nielsen - they’re getting increasingly involved with this market (see my recent post on their GamePlay metrics) and have a lot of experience conducting studies like this. While I would have liked to see the [...] […] Nielsen - they’re getting increasingly involved with this market (see my recent post on their GamePlay metrics) and have a lot of experience conducting studies like this. While I would have liked to see the […]

]]> http://www.jeffcarnahan.com/blog/2007/07/29/nielsen-gameplay-metrics-out/#comment-6 Nielsen GamePlay Metrics Out at Imagination+Innovation where marketing & interactive entertainment collide. Tue, 31 Jul 2007 15:00:13 +0000 http://www.jeffcarnahan.com/blog/2007/07/29/nielsen-gameplay-metrics-out/#comment-6 [...] Carnahan’s blog, In Game Ads Blog has a great rundown on Nielsen GamePlay Metrics Out. There are some interesting numbers in there. I love how we are just scratching the surface of [...] […] Carnahan’s blog, In Game Ads Blog has a great rundown on Nielsen GamePlay Metrics Out. There are some interesting numbers in there. I love how we are just scratching the surface of […]

]]> http://www.jeffcarnahan.com/blog/2007/01/11/google-to-do-in-game-ads/#comment-3 In Game Ads Blog » Blog Archive » Google has acquired Adscape Sat, 17 Mar 2007 05:13:34 +0000 http://www.jeffcarnahan.com/blog/2007/01/11/google-to-do-in-game-ads/#comment-3 [...] Jan-11: Google to Do In-Game Ads? [...] […] Jan-11: Google to Do In-Game Ads? […]

]]> http://www.jeffcarnahan.com/blog/2007/01/22/rumor-google-to-buy-adscape/#comment-4 In Game Ads Blog » Blog Archive » Confirmed: Google Buys Adscape Sat, 17 Feb 2007 21:31:05 +0000 http://www.jeffcarnahan.com/blog/2007/01/22/rumor-google-to-buy-adscape/#comment-4 [...] I wrote about this rumor last month. See the previous post: Rumor: Google to Buy Adscape. [...] […] I wrote about this rumor last month. See the previous post: Rumor: Google to Buy Adscape. […]

]]> http://www.jeffcarnahan.com/blog/2007/01/11/google-to-do-in-game-ads/#comment-2 In Game Ads Blog » Blog Archive » Rumor: Google to buy AdScape Mon, 22 Jan 2007 17:05:02 +0000 http://www.jeffcarnahan.com/blog/2007/01/11/google-to-do-in-game-ads/#comment-2 [...] As reported (paid subscription required) in the Wall Street Times yesterday, Google is considering acquiring Adscape Media. Last week I speculated that such an acquisition would be unlikely for Google. With all the press - let me take a closer look at Adscape and what might make them attractive to the search giant. [...] […] As reported (paid subscription required) in the Wall Street Times yesterday, Google is considering acquiring Adscape Media. Last week I speculated that such an acquisition would be unlikely for Google. With all the press - let me take a closer look at Adscape and what might make them attractive to the search giant. […]

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